NIKKI COSTULAS

DIGITAL COMMUNICATIONS AND MARKETING PROFESSIONAL

Skills

Software: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Dreamweaver

Web: HTML, CSS, WordPress, Ingeniux, Ektron, CommonSpot

Email: Magnet Mail, Mail Chimp, iModules, Anthology

Education

B.A. Multimedia Communications | Point Park University

August 2010 - December 2013

SENIOR DIGITAL MARKETING COMMUNICATIONS SPECIALIST

EATON | APRIL 2023 - PRESENT

Collaborate with product management and marketing team on digital strategies to promote key initiatives
Assist in developing web page content; build AEM pages aligned with business objectives
Utilize applications such as Google Analytics, Brightedge, Clicktale, etc. to monitor web page results; make recommendations for improvement and implement those improvements
Improve SERP rankings with effective SEO strategies, document and report results
Manage social strategy, including the consumer strategy through Instagram.
Manage, create and edit video content and manage video vendors
Provide support for paid social campaigns and product launches, including budgeting, project management and vendor management
Ensure correct brand, voice, and messaging in all communications

DUQUESNE UNIVERSITY | MAY 2018 - DECEMBER 2021

Composed and transmitted broadcast email for the Office of Alumni Relations and other academic and administrative departments across the university
Served as team lead for all Alumni Engagement initiatives and events
Managed, maintained and generated content for department websites and online forms
Supported digital fundraising initiatives by coordinating email and social appeals involving Annual Giving, Major and Planned Giving, and Alumni Engagement
Created content for multiple social media platforms including Facebook, Twitter, Instagram, LinkedIn, etc.
Supervision of departmental student intern and/or work-study

AMERICAN SOCIETY FOR RADIATION ONCOLOGY | MAY 2015 - MAY 2018

Strategically worked to manage content on ASTRO’s multiple websites and enhance user experience by working with staff members to build out content that meets organization and end user goals
Assisted with programming tasks for the front end of ASTRO’s websites
Managed ASTRO's email marketing including coordination of calendar, designing email templates, and distributing mass marketing emails
Managed ASTRO's online private community through strategically building out communities, promoting its use, and assisting members
Created social media initiatives and worked with staff to suggest and post timely messages, monitor responses, and grow ASTRO’s overall online presence
Assisted at ASTRO conferences with social media, marketing, and press

AMERICAN UNIVERSITY | JANUARY 2014 - MAY 2015

Updated and maintained department website
Created web-based forms for submission of student services information
Implemented social media initiatives to the campus community
Created and distributed advertisements for monitors placed throughout campus
Designed marketing materials for on-campus events

For more information about my professional experience, please get in touch.